Growth spurt

Just like Google or eBay, Smartbox exemplifies that new generation of businesses that have become global powerhouses within just a few years. Their rapid growth (internal structures, number of markets, brands and product offering) sometimes, however, comes at the expense of image leadership, with major differences in perception from one market to the next.

The best things come in small packages

Smartbox is a leading entertainment outsource provider due to its gift box concept. It must establish its legitimacy and its status sustainably and globally, and up against stiff (mostly local) competition in France, its original market. We've used our branding experience with major global brands and our packaging design, corporate, and retail business skills in order to help Smartbox to develop its position as a leader. Developing a status and a sense of desirability, we helped Smartbox to elicit demand and at the same time reassure buyers.

Put a bow on it

A card set with a ribbon is the only transcontinental, universally recognised symbol that conveys the idea of “a gift”. Smartbox embraced this icon as a key visual for expressing the superior quality of its offer (products and services). This simple, direct concept may thus be conveyed at all levels of communication: corporate, consumer-oriented, packaging, and retail. This new approach to signage is combined with a visual and photo style for an overall 'toolbox' result.This format enables the in-house design teams to tackle local issues in a specific way in accordance with the level of maturity of the market in question. For example:-Significant segmentation in the French market, including a more emotional approach -A square structure suitable for English-speaking markets -Local characteristics are highlighted for certain emerging markets, such as the 'Gift Card' in the USA. Smartbox has developed a clear brand identity and is perfectly positioned to win over a new market.