Europ Assistance has enjoyed world leadership for more than 40 years. It is now established in 33 countries and employs more than 4,000 people. Having been the first to introduce the concept of medical emergency evacuation, it wanted to participate in the growing home services market. While its main mission is still timely intervention in crisis situations, consumer and business expectations are changing fast in terms of services and healthcare.

Europ Assistance had to change its image to be perceived as a provider of everyday services, even if the core international medivac business still strongly influenced its activity.

The creative idea proposed by Dragon Rouge was underpinned by a strategic consideration: in modern society (urbanization, mobility and ageing populations), individuals need more and more daily assistance. Everyday services will increasingly be the measure of dependability, efficiency and customer care. Which led us to “so far, so close”: Europ Assistance is presented as a company that truly makes life easier, in all circumstances. A new logo and style were introduced, with a large vertical curve (life path) dotted with the colors of the four businesses: family & home, health, travel and automobile services.