The Société Générale group has been active for many years in numerous countries with historic ties to France, including North and West Africa. Early in 2000, it set out to conquer Eastern Europe and new countries.

Develop a brand and communication system allowing each newly-acquired company to be moved directly to the Société Générale brand or keep its own banner but within a specific graphic system.

Dragon Rouge proposed a brand architecture system and developed a new signage concept for the network branches and other sites. We were sent to each key country to help the local teams understand the system and have the signs manufactured by local industrial specialists. These operations were conducted in the Czech Republic, Russia, Greece, Tunisia and Croatia, where all of the local banks continue to operate under their original names.