Zodiac, an international industrial group, generated 80% of its revenue with aeronautical equipment and the remaining 20% with the design and manufacturing of inflatable boats and swimming pools. Its shareholders voted to sell the marine branch and Zodiac brand (a household word across the globe) to a private equity firm.

How to create the identity of a global aeronautical equipment group while capitalizing on the Zodiac brand, but differently? The goal was to use the Zodiac brand in a new way, factoring in the legal obligations binding the company after the marine activity brand was sold.

Dragon Rouge selected Zodiac Aerospace as the brand for the new group, leveraging the Z, the recognized emblem of the name, in a new and highly aeronautical configuration. We also tracked down the brand’s original design, patented in 1909, when the company was making blimps and airplanes. A slightly modified version was used to celebrate the contribution the group has made to aeronautical history since the turn of the century.